Ogilvy’s Rory Sutherland on Why Women Love Diamonds
Diamonds: They’re large, precious, and fought violently over. Rory Sutherland, vice chairman of advertising giant Ogilvy & Mather Group, weighs in on why some women supposedly love them:
Sure, it may be reductive — nearing the point of sexism — but Sutherland’s general point stands: People appreciate gifts most when they’re truly selfless!
Previously: Rory Sutherland talks at TED about the power of perceived added value.
[image via Marjolein in Lincoln]
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TAGS: advertising • buying gifts • diamonds • Ogilvy & Mather • Rory Sutherland • women
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