Apologies for the week’s hiatus, as several of us found ourselves busy with real-life commitments. We’re back, just in time to witness British rapper Mike Skinner (a.k.a. The Streets) release an interactive YouTube film to promote his upcoming album, Computers and Blues. These YouTube narratives, spanning across many videos with multiple possible plot lines, hark back to the days of interactive fiction and Goosebumps choose-your-own-adventure books.

Certainly, it ensures the viewer is engaged on a minimal level. For my money, The Streets has a certain kind of British suave to his music. Get your head bobbing below:

[via reddit]