Perhaps you’ve heard of the Little Emperor Syndrome: a phenomenon in which the rise of the Chinese urban class led to the pampering of a family’s only child – in part a result of the one-child policy. Companies are realizing they’ve been missing out on a potentially lucrative market all along:

Designer labels such as Gucci, Fendi, and Stella McCartney have all recently released luxury children’s collections in an attempt capitalize on parent’s penchant to show their wealth through their children. It should come as no surprise that China is seen as a main target market for these new lines, where China’s little emperors get the sole attention of parents and grandparents.

[via Shanghaiist]

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